Marketing “free” for new dishes on the menu
New dishes are always an opportunity to attract attention and create buzz around your restaurant. However, without having to invest a lot of money in traditional advertising, you can still take advantage of many effective marketing strategies with almost zero budget. Here are 5 creative ways to help you reach potential customers and increase sales of your new dish.
1. Use the power of social networks
Social networks are a place to reach millions of users. Share interesting photos, short videos about the process of preparing new dishes or record comments from those who have enjoyed them. Create a unique hashtag to encourage users to share their experiences while enjoying this dish.
2. Create curiosity with the program “Hidden Events”
Create a short-term event or pop-up event to introduce new dishes. This creates excitement and curiosity from customers, while also creating an opportunity for them to experience the food directly.
3. Cooperate with KOLs and KOCs
Connect with influencers or food bloggers to review or post about your new dishes. Their influence can attract significant attention from the online community.
4. Offer a free sample or special offer
Offer free samples or special deals to the first customers to try a new dish. This not only creates an opportunity for them to enjoy but also piques interest from other consumers.
5. Create a contest or challenge
Create a contest or challenge involving a new dish. For example, write a report about your feelings after trying it, or ask questions about the ingredients in the dish to create interaction and create a community interested in your restaurant. Taking advantage of marketing strategies at almost zero cost can help you attract attention and create curiosity from customers, while increasing sales for your restaurant. Testing and combining the above tips will help you better understand market needs as well as how to reach customers creatively.