7 creative Black Friday Marketing ideas for the fashion industry
Black Friday is a shopping event of the year that cannot be missed for the fashion industry. In this article, we will learn about the origins of Black Friday and discover 7 creative marketing ideas to help you break through in sales in the upcoming Black Friday 2023!
1. What is Black Friday? Origin of Black Friday
Black Friday is a major shopping day that takes place the day after Thanksgiving in the United States. Initially, this day was used to kick off the Christmas shopping season, and from there, it has spread all over the world. In the fashion industry, Black Friday is an opportunity for brands and stores to: reduce product prices, attract shoppers, conduct marketing campaigns, penetrate the market, increase brand coverage or increase sale revenue.
In order for customers to enjoy many Black Friday deals and for fashion stores to also achieve their set goals, the marketing and sales team must be prepared. Very thorough in each step and time to implement the program. So when is the right time to start preparing for a booming sales season? Let’s see below.
2. Time to deploy Black Friday marketing in fashion business
2.1. Deploy the campaign early
Start preparing and executing Black Friday advertising campaigns earlier, perhaps from October or even September. Here are the reasons why launching early will be an effective strategy:
Contingency for problems: Starting early helps you prepare for any problems that may occur during preparations, ensuring that there are no technical problems during the festival.
Create anticipation: Anticipation drives customer engagement when they know that a special event is about to take place.
Develop specific strategies: Early implementation helps you research and develop specific strategies, creating more accurate and effective advertising campaigns.
Strong competition: if you are one of the first to introduce promotions, you have a strong chance of competing and attracting customers’ attention.
Getting started early is a smart strategy in the fashion industry, helping you ensure that you’re well prepared and ready to take advantage of the event’s full potential.
2.2. Late implementation of the campaign
Some brands choose to launch late, starting sales and advertising on the Thursday of Black Friday, which helps them create shopping pressure for customers during the day. They know that the opportunity to buy a product at a special price is only available for a short time, and this can drive them to your store faster. Benefits when you launch the Black Friday program late:
- Create rarity and uniqueness: By starting first, you have the opportunity to create rarity and uniqueness with your Black Friday deals. Customers feel extra special when they know that the offer is only available for a limited time.
- Attract late shoppers: A large portion of consumers like to shop at the end of Black Friday or even after. Deploying early helps you attract these later shoppers, optimizing sales.
- Running late can be an effective strategy for creating excitement and shopping pressure during Black Friday, and it’s often favored by brands looking to capitalize on the unique nature of the event.
3. 7 Marketing ideas for Black Friday help increase sales in the fashion business
You can refer to and apply some of the following ideas in your Black Friday marketing campaign for your store!
3.1. Use email and SMS lists
One of the effective ways to reach potential customers and take care of old customers is through email and SMS. You can send notifications about exclusive Black Friday promotions and events via email and text messages. Make sure your message is clear, engaging, and includes a special discount code just for them.
3.2. Send direct mail with coupons
Sending direct mail with discount codes is a fun way to create a sense of excitement for customers. Send direct mail to loyal customers with coupons shopping. This helps create excitement and a special feeling for customers in a unique event.
3.3. The more you buy, the more you discount
The promotion “Buy more, save more” is always a powerful idea. Create discount packages for customers who buy multiple products, and they’ll see the true value of their shopping that day.
3.4. Flash sale in fixed time frames
Flash sale is a way to create attraction and a sense of urgency for customers. Set up fixed hours for special promotions. This may include a surprise discount or a gift included with the order.
3.5. Great discounts for those who come early
Create a special offer for those who arrive early and shop in the morning. This could include big discounts or special gifts for early customers. This will encourage them to come to your store early and build anticipation for the event.
3.6. Great deal within 1 hour
Create a series of promotions during fixed hours on Black Friday. For example, you could have a special for just an hour or even just a half hour. This will motivate customers to come to the store to hunt for good sales.
3.7. Cut a percentage of profits donated to charity
Finally, encourage customer generosity by pledging a percentage of profits from deals to be donated to local charities or community organizations. This helps create a nice and humane feeling for shopping.
4. Combine forms of media to create an explosive Black Friday campaign
Remember to combine these ideas with a complete marketing campaign using social media channels and online advertising to ensure more people know about your program. From using email, SMS, sending direct mail with coupons, to offering discounts and promotions during fixed hours, the above marketing ideas will help your business explode.
Finally, don’t forget to pursue your goals by measuring the performance of your campaigns and learning from past programs. Use data and customer feedback to continuously improve your campaigns and ensure that each year your Black Friday grows sales and creates excitement among your customers.