Black Friday is a shopping event of the year that cannot be missed for the fashion industry. In this article, we will learn about the origins of Black Friday and discover 7 creative marketing ideas to help you break through in sales in the upcoming Black Friday 2023!
Black Friday is a major shopping day that takes place the day after Thanksgiving in the United States. Initially, this day was used to kick off the Christmas shopping season, and from there, it has spread all over the world. In the fashion industry, Black Friday is an opportunity for brands and stores to: reduce product prices, attract shoppers, conduct marketing campaigns, penetrate the market, increase brand coverage or increase sale revenue.
In order for customers to enjoy many Black Friday deals and for fashion stores to also achieve their set goals, the marketing and sales team must be prepared. Very thorough in each step and time to implement the program. So when is the right time to start preparing for a booming sales season? Let’s see below.
Start preparing and executing Black Friday advertising campaigns earlier, perhaps from October or even September. Here are the reasons why launching early will be an effective strategy:
Contingency for problems: Starting early helps you prepare for any problems that may occur during preparations, ensuring that there are no technical problems during the festival.
Create anticipation: Anticipation drives customer engagement when they know that a special event is about to take place.
Develop specific strategies: Early implementation helps you research and develop specific strategies, creating more accurate and effective advertising campaigns.
Strong competition: if you are one of the first to introduce promotions, you have a strong chance of competing and attracting customers’ attention.
Getting started early is a smart strategy in the fashion industry, helping you ensure that you’re well prepared and ready to take advantage of the event’s full potential.
Some brands choose to launch late, starting sales and advertising on the Thursday of Black Friday, which helps them create shopping pressure for customers during the day. They know that the opportunity to buy a product at a special price is only available for a short time, and this can drive them to your store faster. Benefits when you launch the Black Friday program late:
You can refer to and apply some of the following ideas in your Black Friday marketing campaign for your store!
One of the effective ways to reach potential customers and take care of old customers is through email and SMS. You can send notifications about exclusive Black Friday promotions and events via email and text messages. Make sure your message is clear, engaging, and includes a special discount code just for them.
Sending direct mail with discount codes is a fun way to create a sense of excitement for customers. Send direct mail to loyal customers with coupons shopping. This helps create excitement and a special feeling for customers in a unique event.
The promotion “Buy more, save more” is always a powerful idea. Create discount packages for customers who buy multiple products, and they’ll see the true value of their shopping that day.
Flash sale is a way to create attraction and a sense of urgency for customers. Set up fixed hours for special promotions. This may include a surprise discount or a gift included with the order.
Create a special offer for those who arrive early and shop in the morning. This could include big discounts or special gifts for early customers. This will encourage them to come to your store early and build anticipation for the event.
Create a series of promotions during fixed hours on Black Friday. For example, you could have a special for just an hour or even just a half hour. This will motivate customers to come to the store to hunt for good sales.
Finally, encourage customer generosity by pledging a percentage of profits from deals to be donated to local charities or community organizations. This helps create a nice and humane feeling for shopping.
Remember to combine these ideas with a complete marketing campaign using social media channels and online advertising to ensure more people know about your program. From using email, SMS, sending direct mail with coupons, to offering discounts and promotions during fixed hours, the above marketing ideas will help your business explode.
Finally, don’t forget to pursue your goals by measuring the performance of your campaigns and learning from past programs. Use data and customer feedback to continuously improve your campaigns and ensure that each year your Black Friday grows sales and creates excitement among your customers.
